Matched Leads

Matched Leads

It is a little odd to me that matched leads would be made available for events that have dates way out in the future.  For example, there are (for us) a huge volume of matched leads for the Wisconsin Education Fairs Virtual Spring 2022 event (we are a midwest University).  The date of that event is 3/2/2022.  While I'm happy to see names, many of these are the same student names on the Wisconsin Education Fairs Virtual Fall 2021 event so I am wondering about the functional purpose of making them available this early.  And, as I think about it, maybe this is actually a two part discussion...one about the practice of making matched leads available so early, and two...well....maybe that's more a matter for the fair organizers about why the fall names are the same as the spring names?