Understanding Lead Data | GoToCollegeFairs

Understanding Lead Data

*Important Attachments Below*
Before Getting Started:
  1. Read Related Article: Setting Up A Secure Lead Portal
  2. Read Related Article: How To Upload Leads
  3. Read Related Article: Accessing Student Lead Data
  4. Download lead files in either Excel or CSV

Understanding The Data

A few notes about the lead file:
  1. Row 1 shows the title for each column
  2. Each row represents a different student
  3. Under column BX, priority refers to the Student Rank selected by the rep when scanning
    1. 1 = Hot, 2 = Med, 3 = Cold
Under column BX, 0 = Rapid Scanned (no option to rank leads).
  1. Column BY (Notes) includes ‘Rep Insights’ recorded at the time of the in-person scan OR includes data collected in the virtual fair.  This is also where College Matchmaking™ data is indicated. Related Article: What is College Matchmaking™?
Updates to the Lead File were made August 2022 . See Release Notes

Attachments below: 
  1. The export format for the lead file in its entirety
  2. The 'key' to the BY column which indicates student activity within the fair
  3. An overview of accessing and understanding lead data
  4. Academic Interest Code cheat sheet

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