Understanding Lead Data
*Important Attachments Below*
Before Getting Started:
- Read Related Article: Setting Up A Secure Lead Portal
- Read Related Article: How To Upload Leads
- Read Related Article: Accessing Student Lead Data
- Download lead files in either Excel or CSV
Understanding The Data
A few notes about the lead file:
- Row 1 shows the title for each column
- Each row represents a different student
- Under column BX, priority refers to the Student Rank selected by the rep when scanning
- 1 = Hot, 2 = Med, 3 = Cold
Under column BX, 0 = Rapid Scanned (no option to rank leads).
- Column BY (Notes) includes ‘Rep Insights’ recorded at the time of the in-person scan OR includes data collected in the virtual fair. This is also where College Matchmaking™ data is indicated. Related Article: What is College Matchmaking™?
Updates to the Lead File were made
August 2022
. See
Release Notes
Attachments below:
- The export format for the lead file in its entirety
- The 'key' to the BY column which indicates student activity within the fair
- An overview of accessing and understanding lead data
- Academic Interest Code cheat sheet
Related Articles
Accessing Student Lead Data
Before Getting Started: Read Related Articles: What is my lead portal email? Setting Up a Secure Lead Portal Accessing Student Lead Data: Sign in at gotocollegefairs.com Use the ‘lead email’ associated with the college fair registration / order. ...Secure Lead Portal Overview
Before Getting Started: Register your lead portal account if you have not already: Setting Up a Secure Lead Portal Sign in to access the secure lead portal: Accessing Student Lead Data Secure Lead Portal (v 4.0, release date 11/4/2022): The secure ...Release Notes: Lead File | v. 3.0 | 8.25.2022
New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data. This release will very likely result in the need ...Student Data Handling Practices
As a company that handles large amounts of student data, we believe it is our obligation to maintain a high level of ethics in data security and sharing practices, even beyond what is required by regulations governing these issues. The data we ...What is my Lead Portal Email?
For Scanning Included or Virtual Fairs: Your uploaded leads are available in the GTCF Lead Portal Account entered during registration. Contact the colleague who registered your institute. For Access Code Fairs: Your uploaded leads are available in ...