Understanding Lead Data

*Important Attachments Below*

Before Getting Started:

1. Read Related Article: Setting Up A Secure Lead Portal
2. Read Related Article: How To Upload Leads
   
3. Read Related Article: Accessing Student Lead Data
4. Download lead files in either Excel or CSV

Understanding The Data

1. Row 1 shows the title for each column
   
2. Each row represents a different student
   
3. Column AL (VirtualActivity) specifies what the student clicked on in the virtual booth. See the image below for more information on these values.
   
   
   
   
4. Column AM (LeadRank) refers to the student rank (hot, medium, or cold) selected by the rep when scanning. If no rank was selected, it will be blank.
5. Column AN (RepInsights) includes notes from the rep at the time of the in-person scan.
6. Columns AO though AT contain College Matchmaking® data. See the image below for more information on these values.
   

Why might lead numbers change?

Lead totals may change if a student modifies their profile to opt out of sharing their data after their initial registration and our delivery of their data to you. If this happens, their information is removed from your lead count. This adjustment is part of our compliance with GDPR and other data-privacy guidelines.  See the article Student Data Handling Practices to learn more.

Attachments below: 

1. Excel export of the lead file
2. PDF of the lead file export format with field descriptions and address verification information
   
3. PDF overview of accessing lead data with the descriptions of values in the AL (Virtual Activity) and AO - AT columns (College Matchmaking® Data)

• Related Articles

• Accessing Student Lead Data

  Before Getting Started: Read Related Articles: What is my lead portal email? Setting Up a Secure Lead Portal Accessing Student Lead Data: Sign in at gotocollegefairs.com Use the ‘lead email’ associated with the college fair registration / order. ...

• Secure Lead Portal Overview

  Before Getting Started: Set up your lead portal password if you have not already: Setting Up a Secure Lead Portal Sign in to access the secure lead portal: Accessing Student Lead Data Secure Lead Portal: The secure lead portal is where colleges can ...

• Release Notes: Lead File | v. 3.0 | 8.25.2022

  New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data.  This release will very likely result in the need ...

• Release Notes: Lead File | v.3.2 | December 18, 2023

  This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...

• Release Notes: Lead File | v.3.1 | April 21, 2023

  This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...