Understanding Lead Data | GoToCollegeFairs

Understanding Lead Data

Lead file format was updated on December 18, 2023.
*Important Attachments Below*
Before Getting Started:
  1. Read Related Article: Setting Up A Secure Lead Portal
  2. Read Related Article: How To Upload Leads
  3. Read Related Article: Accessing Student Lead Data
  4. Download lead files in either Excel or CSV

Understanding The Data

  1. Row 1 shows the title for each column
  2. Each row represents a different student
  3. Column AM (LeadRank) refers to the student rank (hot, medium, or cold) selected by the rep when scanning. If no rank was selected, it will be blank.
  4. Columns AO though AT contain College Matchmaking® data. Related Article: What is College Matchmaking®?
  5. Column AN (RepInsights) includes notes from the rep at the time of the in-person scan.
  6. Column AL (VirtualActivity) specifies what the student clicked on in the virtual booth. See the attachments below for more information on these values.
Attachments below: 
  1. PDF of the lead file export format with field descriptions and address verification information
  2. Excel export of the lead file
  3. PDF overview of accessing lead data with the descriptions of values in the AL (Virtual Activity) and AO - AT columns (College Matchmaking® Data)

    • Related Articles

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    • Secure Lead Portal Overview

      Before Getting Started: Set up your lead portal password if you have not already: Setting Up a Secure Lead Portal Sign in to access the secure lead portal: Accessing Student Lead Data Secure Lead Portal (v 4.0, release date 11/4/2022): The secure ...

    • Release Notes: Lead File | v. 3.0 | 8.25.2022

      New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data.  This release will very likely result in the need ...

    • Release Notes: Lead File | v.3.2 | December 18, 2023

      This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...

    • Release Notes: Lead File | v.3.1 | April 21, 2023

      This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...