Understanding Lead Data
*Important Attachments Below*
Before Getting Started:
- Read Related Article: Setting Up A Secure Lead Portal
- Read Related Article: How To Upload Leads
- Read Related Article: Accessing Student Lead Data
- Download lead files in either Excel or CSV
Understanding The Data
A few notes about the lead file:
- Row 1 shows the title for each column
- Each row represents a different student
- Under column BX, priority refers to the Student Rank selected by the rep when scanning
- 1 = Hot, 2 = Med, 3 = Cold
Under column BX, 0 = Rapid Scanned (no option to rank leads).
- Column BY (Notes) includes ‘Rep Insights’ recorded at the time of the in-person scan OR includes data collected in the virtual fair. This is also where College Matchmaking™ data is indicated. Related Article: What is College Matchmaking™?
Updates to the Lead File were made
August 2022
. See
Release Notes
Attachments below:
- The export format for the lead file in its entirety
- The 'key' to the BY column which indicates student activity within the fair
- An overview of accessing and understanding lead data
- Academic Interest Code cheat sheet
Related Articles
Accessing Student Lead Data
Before Getting Started: Read Related Article: Setting Up A Secure Lead Portal The email address used to create the lead portal must match the email address used for ‘Lead Email’ from the in-person fair/virtual college fair registration or access code ...Secure Lead Portal Overview
Before Getting Started: Sign in to access the college dashboard/secure lead portal. Related Article: Accessing Student Lead Data College Dashboard/Secure Lead Portal: The college dashboard/secure lead portal is where colleges can view and download ...Release Notes: Lead File | v. 3.0 | 8.25.2022
New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data. This release will very likely result in the need ...Student Data Handling Practices
As a company that handles large amounts of student data, we believe it is our obligation to maintain a high level of ethics in data security and sharing practices, even beyond what is required by regulations governing these issues. The data we ...Setting Up A Secure Lead Portal
Navigate to www.gotocollegefairs.com. On the home page, click ‘Sign In’ OR follow the link in the email received upon registration (Subject: Student Data Is Coming Your Way!). Choose ‘I'm a College Rep’ and then 'Sign Up' to create your account. ...