Understanding Lead Data
Lead file format was updated on December 18, 2023.*Important Attachments Below*
Before Getting Started:
- Read Related Article: Setting Up A Secure Lead Portal
- Read Related Article: How To Upload Leads
- Read Related Article: Accessing Student Lead Data
- Download lead files in either Excel or CSV
Understanding The Data
- Row 1 shows the title for each column
- Each row represents a different student
- Column AM (LeadRank) refers to the student rank (hot, medium, or cold) selected by the rep when scanning. If no rank was selected, it will be blank.
- Columns AO though AT contain College Matchmaking® data. Related Article: What is College Matchmaking®?
- Column AN (RepInsights) includes notes from the rep at the time of the in-person scan.
- Column AL (VirtualActivity) specifies what the student clicked on in the virtual booth. See the attachments below for more information on these values.
Attachments below:
- PDF of the lead file export format with field descriptions and address verification information
- Excel export of the lead file
- PDF overview of accessing lead data with the descriptions of values in the AL (Virtual Activity) and AO - AT columns (College Matchmaking® Data)
Related Articles
Accessing Student Lead Data
Before Getting Started: Read Related Articles: What is my lead portal email? Setting Up a Secure Lead Portal Accessing Student Lead Data: Sign in at gotocollegefairs.com Use the ‘lead email’ associated with the college fair registration / order. ...Secure Lead Portal Overview
Before Getting Started: Set up your lead portal password if you have not already: Setting Up a Secure Lead Portal Sign in to access the secure lead portal: Accessing Student Lead Data Secure Lead Portal: The secure lead portal is where colleges can ...Release Notes: Lead File | v. 3.0 | 8.25.2022
New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data. This release will very likely result in the need ...Release Notes: Lead File | v.3.2 | December 18, 2023
This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...Release Notes: Lead File | v.3.1 | April 21, 2023
This update of the lead file format was carefully considered and executed to better serve college needs. New and Improved: The following column headers (and corresponding data sets) have been added to better reflect student data collected from our ...