Understanding Lead Data | GoToCollegeFairs

Understanding Lead Data

*Important Attachments Below*
Before Getting Started:
  1. Read Related Article: Setting Up A Secure Lead Portal
  2. Read Related Article: How To Upload Leads
  3. Read Related Article: Accessing Student Lead Data
  4. Download lead files in either Excel or CSV

Understanding The Data

A few notes about the lead file:
  1. Row 1 shows the title for each column
  2. Each row represents a different student
  3. Under column BX, priority refers to the Student Rank selected by the rep when scanning
    1. 1 = Hot, 2 = Med, 3 = Cold
Under column BX, 0 = Rapid Scanned (no option to rank leads).
  1. Column BY (Notes) includes ‘Rep Insights’ recorded at the time of the in-person scan OR includes data collected in the virtual fair.  This is also where College Matchmaking™ data is indicated. Related Article: What is College Matchmaking™?
Updates to the Lead File were made August 2022 . See Release Notes

Attachments below: 
  1. The export format for the lead file in its entirety
  2. The 'key' to the BY column which indicates student activity within the fair
  3. An overview of accessing and understanding lead data
  4. Academic Interest Code cheat sheet

    • Related Articles

    • Accessing Student Lead Data

      Before Getting Started: Read Related Article: Setting Up A Secure Lead Portal The email address used to register the lead portal account must match the email address used for ‘Lead Email’ from the in-person fair/virtual college fair registration or ...
    • Secure Lead Portal Overview

      Before Getting Started: Sign in to access the college dashboard/secure lead portal. Related Article: Accessing Student Lead Data College Dashboard/Secure Lead Portal: The college dashboard/secure lead portal is where colleges can view and download ...
    • Release Notes: Lead File | v. 3.0 | 8.25.2022

      New and Improved: The lead data file has been updated to better serve college needs. See this related article for further information on understanding your student lead data: Understanding Lead Data.  This release will very likely result in the need ...
    • Student Data Handling Practices

      As a company that handles large amounts of student data, we believe it is our obligation to maintain a high level of ethics in data security and sharing practices, even beyond what is required by regulations governing these issues. The data we ...
    • Setting Up A Secure Lead Portal

      Navigate to www.gotocollegefairs.com. On the home page, click ‘Sign In’ OR follow the link in the email received upon registration (Subject: Student Data Is Coming Your Way!). Choose ‘I'm a College Rep’ and then 'Sign Up' to create your account. ...