Understanding Lead Data | GoToCollegeFairs

Understanding Lead Data

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*Important Attachments Below*
Before Getting Started:
  1. Read Related Article: Setting Up A Secure Lead Portal
  2. Read Related Article: How To Upload Leads
  3. Read Related Article: Accessing Student Lead Data
  4. Download lead files in either Excel or CSV

Understanding The Data

  1. Row 1 shows the title for each column
  2. Each row represents a different student
  3. Column AL (VirtualActivity) specifies what the student clicked on in the virtual booth. See the image below for more information on these values.

  4. Column AM (LeadRank) refers to the student rank (hot, medium, or cold) selected by the rep when scanning. If no rank was selected, it will be blank.
  5. Column AN (RepInsights) includes notes from the rep at the time of the in-person scan.
  6. Columns AO though AT contain College Matchmaking® data. See the image below for more information on these values.
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Why might lead numbers change?
Lead totals may change if a student modifies their profile to opt out of sharing their data after their initial registration and our delivery of their data to you. If this happens, their information is removed from your lead count. This adjustment is part of our compliance with GDPR and other data-privacy guidelines.  See the article Student Data Handling Practices to learn more.
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Attachments below: 
  1. Excel export of the lead file
  2. PDF of the lead file export format with field descriptions and address verification information
  3. PDF overview of accessing lead data with the descriptions of values in the AL (Virtual Activity) and AO - AT columns (College Matchmaking® Data)