What is Address Verification?

What is Address Verification?

 

When a student registers for a GoToCollegeFairs account, they enter their personal address. Students may not always enter their address in the correct format. Address verification will help fix their errors.

 

With address verification, each student’s self-reported address is converted into a USPS bulk mail compliant format. We provide the converted address in the lead file as a separate column (columns CF-DC). Leads will also include the address as they entered it. Address verification is ordered with an access code(s) and is a per season flat rate. The number of leads processed does not affect the pricing. 

 

 

How does this benefit students?

 

Colleges send prospective students informational packets to read and help decide on their preferred college. Address verification will guarantee students receive all the information they need from colleges to help inform them on their decision. 

 

How does this benefit colleges?

 

Address verification helps colleges cut down on returned mail by formatting their recipient addresses in USPS bulk mail compliant format. Using this service can save colleges money by eliminating the need for third-party list cleansing methods.

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