Release Notes: Lead File | v.3.1 | April 21, 2023

Release Notes: Lead File | v.3.1 | April 21, 2023

This update of the lead file format was carefully considered and executed to better serve college needs.

New and Improved:
  1. The following column headers (and corresponding data sets) have been added to better reflect student data collected from our virtual fair platform and/or our scanning app:
    1. LeadType, VirtualActivity, GeographicRegions, CampusSizes, CampusSettings, InstitutionTypes, and AreasOfStudy
  2. The following column headers have been modifed:
    1. AssetNum was removed, as we no longer offer use of scanners. This field is now ProfileEmail, populated from the app.
    2. Priority is now LeadRank
    3. Notes is now RepInsights
  3. Several unused columns have been removed.
This release will very likely result in the need for colleges to adjust their import mapping for the GTCF lead files.
See related article, Understanding Lead Data, for further information.