For almost 20 years, GoToCollegeFairs has listened to the higher education professionals we serve and made adjustments to how we operate as a result of that feedback. This year we are making a big change in an important area.
This change was not made lightly. We examined many, many use cases including large and small schools with all sorts of order structures. We selected an annual subscription rate that would be commensurate with previous order costs, so this change was not designed as a price increase. It was designed as part of
our global updates to make it easier for you to work with GoToCollegeFairs. It is always our goal to make your life better and less complicated through our technology and our customer service. This decision was made squarely in line with that corporate mission.