What Is Matchmaking? | GoToCollegeFairs

What Is College Matchmaking?

What is College Matchmaking?
 
During registration, students choose from various college attributes they find attractive. These five attributes are:
  1. campus size (small, medium, large)
  2. campus setting (urban, suburban, rural)
  3. majors offered (a large list of categories)
  4. institution type (2 year, 4 year, private, public, etc.)
  5. geographic region (varied). 
Colleges also select which attributes apply to their institution, either through registration or the College Matchmaking™ standalone product. 

Students and colleges will be “matched” if their selected attributes match.  The minimum number of matching attributes to be "matched" is four out of five.
 
These are REAL students providing their own preferences.  GTCF provides this service to allow additional opportunities for students and colleges to connect.  Students have the opportunity to opt out at any time, and the answers students provide are current and highly relevant.

How does this benefit students?
 
Students will receive an email with a list of matches immediately, uncovering new opportunities they may not have realized were a good match. When College Matchmaking is included at a college fair, this helps to streamline the fair for students, driving them around the fair with purpose, rather than aimlessly.  The email also contains helpful questions to ask schools, which greatly assists students as they plan for how to engage colleges in their search journey. 
 
How does this benefit colleges?
 
Colleges will receive lead data for all matched students, which are highly qualified leads. At college fairs where matchmaking was in place, colleges averaged ten times more leads than at fairs without this service.  This is why we have launched College Matchmaking™ as a standalone product in addition to having it available at our college fairs. 

Think of these student records as additional, legitimate leads.  The college lead file contains specific information that will help the institution to segment the leads in a way that is relevant, ie.: prospect vs. inquiry, graduation year, etc.
 
How does this benefit college fair organizers?
 
Matchmaking serves all audiences, improving engagement in the college search.

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