Best Practice: What is a Qualified Lead?

This email can be sent from any email system. For Swoogo settings see below:

Swoogo Settings:

1. Communicate > Notifications & Reminders > Templates > +Create Email
   
1. From Email should be "communications@gotocollegefairs.com" due to our whitelisting best practices. Ask your PM about upgrading to your org's email address.
2. (Optional) Reply-To Email - Use this if you would like your recipients' responses to be sent to you instead of to our unmonitored email box.
3. Create Email Template Body from below
   
2. Communicate > Notifications & Reminders > Sent & Scheduled > +Schedule Notification/Reminder
1. Choose Email Template
2. Choose a Date Early in and Throughout the Season
3. Set Registration Status to: "Confirmed"
4. Deselect checkbox: 'It should be sent to all registrants, regardless of their responses'
   
1. +New Condition
2. Select: All conditions are met below (AND)
3. 'Sessions' is equal to '[your college fair name]'
4. 'Registration Type' is equal to 'College'
   

What is a qualified lead?

Matching a student (lead) to a college, university, or post-secondary organization is vital to recruitment efforts. At GoToCollegeFairs, there are three methods for lead generation:

1. A student visits a booth at an in-person fair, and the rep scans their barcode (with the GTCF MobileScan App)
2. A student visits a virtual booth during a virtual college fair
3. A student’s Desired Attributes (chosen while registering) match the College Matchmaking® profile created by a registered college, university, or post-secondary organization

*GoToCollegeFairs takes student data security and ethics very seriously, and students are prompted to allow/disallow information sharing for all of the above. 

Any lead generated through these processes is a qualified lead and will yield usable, actionable student data for college follow-up. 

Thank you for your valued participation in (Org Name) college fairs!

(Org Signature and Logo)

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